New Life Rockeries

Decrease in CPL

Looking to drive high-quality conversions at an efficient cost, this client enlisted the help of adawk. Our team crafted and executed a targeted paid media strategy, generating 690 conversions at just $33.27 per conversion from only $23,000 ad spend.
About New Life Rockeries
New Life Rockeries is a USA-based service business specializing in landscaping and retaining wall construction. They help homeowners and businesses enhance their outdoor spaces with high-quality, durable solutions.

The challenge

When New Life Rockeries approached us, their Google Ads campaigns were inefficient, with a cost per conversion exceeding $300. The primary challenge was to increase conversions while significantly lowering the cost per conversion to improve overall profitability.

We began with a thorough account audit, uncovering fundamental mistakes and inefficiencies in their campaign structure. Tags and tracking were fixed to ensure accurate performance measurement. We also created new, optimized landing pages using Go High Level to improve user experience and conversion rates.
Our initial focus was on launching a targeted Search Campaign to attract high-intent clients ready to convert. After achieving consistent success, we introduced a Performance Max campaign to scale conversions further by reaching audiences across multiple channels, all while maintaining a lower cost per acquisition.

Services Used:
STRENGTH IN NUMBERS

Business impact

By optimizing campaigns and focusing on high-quality leads, we helped New Life Rockeries achieve a significant increase in conversions at a fraction of their previous cost.
$23k
Ad Spend
690
Conversions
$33.27
Cost Per Conversion

Esteemed digital marketing solutions

As part of our partnership, New Life Rockeries has the advantage of having a dedicated Adawk account manager who serves as the primary point of contact, working closely with our team of experts to ensure that the partnership yields the desired outcomes. Zara has expressed their satisfaction with our collaboration, saying,

“Adawk has become an extension of our marketing team. They provide us with a robust digital strategy that we wouldn’t have been able to achieve without their support. Our marketing team is small, but with Adawk, we can accomplish so much more.”

For New Life Rockeries , we put together a robust digital strategy that includes:

-74.54%

Decrease in
CPL

236 %

Increase in organic sessions

131 %

Increase in organic contact form submissions

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