Azad Carpets & Furniture

+300.00%

Increase in Revenue

Looking to generate high-quality leads and maximize their revenue potential, this client enlisted the help of adawk. Our team developed and implemented a comprehensive paid media strategy, generating 2,224 leads at just £19 per lead, resulting in an estimated £1.5M revenue from a £42K ad spend.

About Azad Carpets & Furniture

Azad Carpets & Furniture is a UK-based business specializing in carpets, flooring, furniture, and fitting services. Initially operating as a traditional brick-and-mortar store, the business aimed to expand its reach and sales through online channels, tapping into the growing demand for home improvement services in the digital space.

The challenge

When Azad Carpets & Furniture approached us, they had no online presence—no website, social media assets, or digital tools. As a purely offline business, they needed to transition into the digital world to generate leads and sales. The primary challenge was to create an online identity from scratch and drive qualified leads for their fitting services.

Services Used:

Organic Social Media, Paid Social

STRENGTH IN NUMBERS

Business impact

We began by building the foundation of their online presence. This included creating a responsive and optimized website, setting up social media accounts, and implementing essential tools and tracking systems for performance measurement. We focused on the website’s SEO, performing both on-page optimization and off-page backlinking (still ongoing) to improve search rankings. Once the foundation was ready, we launched targeted Google Ads campaigns, starting with search ads to generate leads for fitting services. After optimizing these campaigns and achieving consistent results, we introduced Performance Max campaigns to scale conversions further. Simultaneously, we started Facebook Ads campaigns to reach a broader audience and drive additional leads. Regular monitoring, adjustments, and refinements ensured continuous improvement in results.

£42k

Ad Spend

2,224

Leads Generated

£19

Cost Per Lead

£1.5M

Estimated Revenue

Esteemed digital marketing solutions

As part of our partnership, Azad Carpets & Furniture has the advantage of having a dedicated Adawk account manager who serves as the primary point of contact, working closely with our team of experts to ensure that the partnership yields the desired outcomes. Zara has expressed their satisfaction with our collaboration, saying,

“Adawk has become an extension of our marketing team. They provide us with a robust digital strategy that we wouldn’t have been able to achieve without their support. Our marketing team is small, but with Adawk, we can accomplish so much more.”

For Azad Carpets & Furniture, we put together a robust digital strategy that includes:

+300.00%

Increase in
Revenue

70 %

Leads Generated

131 %

Increase in organic contact form submissions