Kikitextiles

  • +717.43%

YoY Increase in Conversion Value

Looking to scale their ecommerce revenue and maximize their ad spend performance, KikiTextiles enlisted the help of adawk. Our team worked closely with this growing ecommerce brand to develop and implement a comprehensive paid media strategy, resulting in 717.43% ecommerce growth and a 5.81X ROAS.

About Kikitextiles
KikiTextiles is an unstitched fabric store based in the USA, offering premium-quality fabrics to meet diverse customer needs. Focused on style and quality, the business aims to provide a seamless shopping experience for fabric enthusiasts. With a vast range of unstitched fabrics catering to different tastes, KikiTextiles sought to establish itself as a go-to online store for fabric buyers in the USA.

The challenge

As a new business entering a competitive market, KikiTextiles faced several challenges. They needed to build brand awareness, generate consistent sales, and achieve a strong return on ad spend (ROAS). Additionally, maintaining a low cost per conversion was critical to ensure profitability in the early stages. Without prior ad campaigns or tracking systems in place, we had to start from scratch and create a comprehensive strategy to meet their goals.
Services Used:
STRENGTH IN NUMBERS

Business impact

We started with conversion rate optimization to ensure the website was primed for sales. Afterward, we set up essential tools and software for analytics and tracking. Initially, we launched Search and Shopping Ads campaigns to drive relevant traffic and achieve initial conversions. Once we gained momentum, we introduced a Performance Max campaign, which accelerated overall sales and boosted performance. Throughout the process, we made continuous adjustments and optimizations to refine the campaigns and maximize results.

$232K
Amount Spent
$1.35M

Conversion Value

5.81X

ROAS

$11.73
Cost Per Conversion

Esteemed digital marketing solutions

As part of our partnership, Kikitextiles has the advantage of having a dedicated Adawk account manager who serves as the primary point of contact, working closely with our team of experts to ensure that the partnership yields the desired outcomes. Zara has expressed their satisfaction with our collaboration, saying,

“Adawk has become an extension of our marketing team. They provide us with a robust digital strategy that we wouldn’t have been able to achieve without their support. Our marketing team is small, but with Adawk, we can accomplish so much more.”

For Kikitextiles, we put together a robust digital strategy that includes:
  • Search engine optimization (SEO)
  • Pay-per-click (PPC) advertising
  • Social media

+717.43%

YoY Increase in Conversion Value

5.81X

ROAS

$1.35M

Conversion Value

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