MyPlants

+300.71%

YoY Increase in Conv. Value

Looking to scale their conversions and drive significant revenue growth, this client enlisted the help of adawk. Our team crafted and executed a high-performance paid media strategy, generating 3,220 conversions at just AED 42 per conversion, resulting in an estimated AED 15 Million revenue from AED 140,000 ad spend.

About MyPlants

MyPlants is a Dubai-based eCommerce store offering a wide range of indoor and outdoor plants. In addition to retail, they provide landscaping and gardening services, catering to both residential and commercial clients. The business aims to bring greenery to every space while offering professional gardening solutions.

The challenge

When MyPlants approached us, they faced significant hurdles. Their eCommerce sales were minimal, and they had no leads for their landscaping and gardening services. The challenge was to boost online sales while simultaneously attracting clients for their services, ensuring sustainable growth across both verticals.

We began by addressing foundational issues. Tracking systems were fixed to ensure accurate data collection, and we conducted conversion rate optimization (CRO) for the website. Additionally, we created new, optimized landing pages tailored to their landscaping and gardening services.
To drive results, we launched a Performance Max (P-Max) campaign combined with a Search campaign for eCommerce, targeting plant buyers. For services, we implemented a dedicated Search Ads strategy. Through regular optimizations and performance monitoring, we achieved exceptional results in both areas.

Services Used:

Paid Search, Paid Social, SEO

STRENGTH IN NUMBERS

Business impact

Our strategy successfully transformed MyPlants into a thriving eCommerce and service provider, ensuring growth and profitability.

AED 140k+

Ad Spend

3,220

Conversions

AED 42

Cost Per Conversion

AED 15M

Estimated Revenue:

Esteemed digital marketing solutions

As part of our partnership, MyPlants has the advantage of having a dedicated Adawk account manager who serves as the primary point of contact, working closely with our team of experts to ensure that the partnership yields the desired outcomes. Zara has expressed their satisfaction with our collaboration, saying,

“Adawk has become an extension of our marketing team. They provide us with a robust digital strategy that we wouldn’t have been able to achieve without their support. Our marketing team is small, but with Adawk, we can accomplish so much more.”

For MyPlants, we put together a robust digital strategy that includes:

+10,614%

Revenue
Growth

236 %

Increase in
Conversions

131 %

Increase in organic contact form submissions