Smamz

+155%

Increase in ROAS

Looking to boost their ecommerce revenue and improve their return on ad spend, this client enlisted the help of adawk. Our team built and executed a results-driven paid media strategy, generating 553 conversions at just £16.80 per conversion, delivering a 5.1X ROAS and £47,532 revenue from only £9,300 ad spend.

About Smamz

Smamz is a UK-based eCommerce store specializing in Abayas and modest clothing. Catering to individuals seeking stylish and modest apparel, Smamz aims to combine elegance and affordability for its customers.

The challenge

Before partnering with us, Smamz had worked with multiple advertisers but failed to achieve satisfactory results. The client approached us with high expectations, requiring not just consistent sales but also a minimum ROAS of 3X to remain profitable.

Upon auditing the account, we identified several fundamental issues. These included problems with Merchant Center feeds and landing pages. We corrected these errors, optimized the website, and conducted competitor research to refine the strategy.
We initially launched Search and Shopping campaigns to generate early conversions and gain data insights. Once we hit the first 50 conversions, we transitioned from Shopping to Performance Max (P-Max) campaigns to scale sales volume. Regular optimizations were performed to ensure maximum efficiency and results.

Services Used:

Organic Social Media, Paid Social

STRENGTH IN NUMBERS

Business impact

Through strategic planning and consistent optimizations, we exceeded the client’s expectations, delivering impressive profitability and growth for Smamz.

£9.3k

Amount Spent

553

Conversions

£16.8

Cost Per Conversion

5.1X

ROAS

£47k

Revenue

Esteemed digital marketing solutions

As part of our partnership, Smamz has the advantage of having a dedicated Adawk account manager who serves as the primary point of contact, working closely with our team of experts to ensure that the partnership yields the desired outcomes. Zara has expressed their satisfaction with our collaboration, saying,

“Adawk has become an extension of our marketing team. They provide us with a robust digital strategy that we wouldn’t have been able to achieve without their support. Our marketing team is small, but with Adawk, we can accomplish so much more.”

For Smamz, we put together a robust digital strategy that includes:

+411%

Ecommerce
growth

236 %

Increase in organic sessions

131 %

Increase in organic contact form submissions